Team

Paul Greenberg
CEO & Founder

Paul is a three-time CEO and President with a proven track record of growth across companies of different stages. He has over six years of experience using AI in the creation of video, both in generative and predictive AI. Butter Works’ projects include using AI to help Fortune 50 firms determine which videos would be most successful on social platforms, and as President and COO of Meet Cute, he used AI to help create videos, cutting production time by 85%. His experience also includes time as CEO of CollegeHumor, where he grew traffic by billions of views to make the company the #7 YouTube channel while tripling revenue. Additionally, as CEO of Nylon, he grew revenue 150% and digital audience 15x year-over-year.

He was also EVP/GM at A+E Networks, where he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), multiple hit shows on YouTube (70 million views), and many successful branded content advertising campaigns. Simultaneously, he ran FYI, one of A+E’s cable networks.

Earlier, he was President, Digital at Time Inc, and was named one of The Hollywood Reporter’s “Top 50 Digital Power” executives while serving as Executive Vice President and General Manager of TV Guide Digital. Greenberg was previously Vice President, Business Operations at MTV.com. He began his career as a sports announcer at 1010 WINS in NYC. More at LinkedIn.


Lauren Wohl
Creative Partner

Lauren is an award-winning producer with a strong background in both digital and linear media and deep experience across multiple genres and platforms. Most recently, Lauren was the Vice President, Short-Form for Lifetime, where she led the creative execution, production and development of branded and original short-form content across the network’s linear and digital platforms. She began her career producing long-form series and specials for ABC, NBC, Bravo, E!, MTV, Lifetime, Food Network, and Cooking Channel.


Aaron Wenck
Creative Partner

Aaron is a creative Swiss Army knife, having delivered over 1,000 pieces of content across the fashion, sports, and lifestyle categories. With a range from advertising to editorial content, his clients run the gamut from Nike to McDonald’s, Bayern Munich to NY Rangers, and Paper Magazine to Vanity Fair. Aaron has produced content across 6 continents and can handle full-scale commercial to 1-man-army style productions. Write, direct, produce, edit – he’s done it all. His personal photography can be viewed on his website.


Contact us at info@butter.works