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AI-Driven TikTok Video Opportunities Analysis

AI-Driven TikTok Video Opportunities Analysis

Group 4 Copy 3 Created with Sketch. We used our proprietary AI to analyze almost 50 media brands to determine what type of videos work on TikTok. Included are:

Group 4 Copy 3 Created with Sketch. Video Topics

Takeaways

Using Our Charts To Understand Where The Best Opportunities Are

  • Bubble charts show the median number of views that videos of specific topics received over the previous 30 days on the X-axis, and the median engagement that those topics received over the previous 30 days on the Y-axis.
  • The size of the circle indicates the number of videos created about that topic (the larger the circle, the more videos there were).
  • The color of the circles shows the length of videos of that topic (the darker the circles, the longer the videos – see the legend at the left of the graph).
  • Therefore, the optimal video opportunities are in the upper right quadrant (high views + high engagement) with a smaller circle, implying fewer, successful videos, so the category isn't oversaturated.

Group 3 Created with Sketch. Video Topics By Views

Takeaways

We used a state-of-the-art natural language understanding model to cluster videos into machine-identified topics:

  • COVID-19 / Vaccine is still top-of-mind for TikTok users. Pandemic-related content is still one of the highest-performing but least-saturated topics for these top media brands.
  • Posts from Funimation bring Anime to the fore, especially in terms of engagement. There’s room for competition here and a rabid fanbase ready to share and interact.
  • Flipped the Switch: The today show, E News, Nikki Bella, and SNL partake in this Drake-fueled comedic meme, and yet it was not overdone. Viral dances will continue to reign supreme on TikTok.
  • House of Highlights Bloopers are perfect for the medium, delivering laughs in seconds for a scroll-happy audience.
  • The Bachelor Nation cluster inspires much discussion and captures some examples from Real Housewives, so it might be considered more broadly as “Reality TV”.

Group 4 Copy 3 Created with Sketch. Objects/People Detected In Videos

Takeaways

Group 3 Created with Sketch. Objects/People Detected By Views

Group 4 Copy 3 Created with Sketch. Genres

Group 3 Created with Sketch. Genres By Views

Group 4 Copy 3 Created with Sketch. Creators/Media Brands

Takeaways

Group 3 Created with Sketch. Creators/Media Brands By Views

Group 3 Created with Sketch. Optimal Duration For Each Creator

Takeaways

Group 4 Copy 3 Created with Sketch. Celebrities

Takeaways

Group 3 Created with Sketch. Celebrities By Views

Group 4 Copy 3 Created with Sketch. Music Tracks

Takeaways

Music is the glue that holds TikTok together. Here are some tracks affiliated with high play counts and engagement rates across creators:

We disregarded tracks that appeared less than 3 times in our dataset. Here it’s worth mentioning producer Ricky Desktop, who discusses what makes a TikTok track great.

Group 3 Created with Sketch. Music Tracks By Views

Group 4 Copy 3 Created with Sketch. Tags Mentioned

Takeaways

Group 3 Created with Sketch. Tags Mentioned By Views

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