Who We Are

We are a digital media and consulting company, providing both AI and strategy services, as well as full video production to help grow your business.

We have over six years of experience working with AI and video and can help your team learn all about AI while also driving measurable growth.

Services

AI Speaker Sessions & Consulting

Concepts Behind:

Text, Image, Video, Music Creation
Generative / Predictive AI
Large Language Models
Neural Networks
Machine Learning / Deep Learning
Prompts / Prompt Engineering
Computer Vision / Nat. Lang. Processing
Retrieval-Augmented Generation
Agents / Large Action Models

Detailed Strategic Analysis

What’s Working; What’s Not
New Partnerships, Platforms, & Distribution
Additional Revenue Streams
In-Depth Business Models, Including Efficiencies Analysis
Product Analysis & Recommendations
Breakdown of Industry & Competitive Challenges

Complete Execution Plan

Partners & Brands to Approach
Revenue & Cost Models
Management Assistance & Advice
Ideas for Platform-Specific Content
Data-Driven Analysis

Content Creation & Oversight

AI-Assisted Video
Complete Execution
Concepts & Development
Shooting & Production
Post-Production

Clients

I am incredibly impressed with Butter Works and their insights powered by AI. Their work has been tremendously helpful for us to create branded content at Velocity, Paramount.

Dario Spina
CMO, Velocity, Paramount

Butter Works' AI provided targeting and guidance that was invaluable as Discovery’s original video team created content that reached and engaged new audiences.

Fred Graver
VP, Original Video, Discovery Networks

Team

Paul Greenberg

CEO

Paul is a three-time CEO, and he has over six years of experience using AI in the creation of video, both in generative and predictive AI. He has held roles as CEO of CollegeHumor, where he grew it to be the #7 YouTube channel in the world, CEO of Nylon, growing revenue 150% and digital audience 15x year-over-year, and EVP/GM at A+E Networks, where he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), and multiple hit shows on YouTube while simultaneously running FYI, one of A+E’s cable networks. He has also been President of Digital at Time Inc., EVP/GM of TV Guide Digital, and VP, Business Operations at MTV.com. More at LinkedIn.

Lauren Wohl

Creative Partner

Lauren is an award-winning producer with a strong background in both digital and linear media and deep experience across multiple genres and platforms. Most recently, Lauren was the Vice President, Short-Form for Lifetime, where she led the creative execution, production and development of branded and original short-form content across the network’s linear and digital platforms. She began her career producing long-form series and specials for ABC, NBC, Bravo, E!, MTV, Lifetime, Food Network, and Cooking Channel.

Aaron Wenck

Creative Partner

Aaron is a creative Swiss Army knife, having delivered over 1,000 pieces of content across the fashion, sports, and lifestyle categories. With a range from advertising to editorial content, his clients run the gamut from Nike to McDonald’s, Bayern Munich to NY Rangers, and Paper Magazine to Vanity Fair. Aaron has produced content across 6 continents and can handle full-scale commercial to 1-man-army style productions. Write, direct, produce, edit – he’s done it all. His personal photography can be viewed on his website.

Contact Us

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