We are an AI and media consulting company with over seven years of experience in generative and predictive AI and a team with twenty-five years of experience in media and digital media.
We provide strategy and implementation services, and we help organizations drive measurable business growth.
I am incredibly impressed with Butter Works and their insights powered by AI. Their work has been tremendously helpful for us to create branded content at Velocity, Paramount.
Butter Works' AI provided targeting and guidance that was invaluable as Discovery’s original video team created content that reached and engaged new audiences.
Paul has over seven years of experience using AI and 25 years of experience in media and digital media. He has held roles as CEO of CollegeHumor, where he grew it to be the #7 YouTube channel in the world, CEO of Nylon, growing revenue 150% and digital audience 15x year-over-year, EVP/GM at A+E Networks, where he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), and multiple hit shows on YouTube while simultaneously running FYI, one of A+E’s cable networks. He has also been President of Digital at Time Inc., EVP/GM of TV Guide Digital, and VP, Business Operations at MTV.com. More at LinkedIn.
Dave has had a long career building technology systems, including several years creating AI agents and multi-agent teams, designing and training LLMs, and working with generative AI systems. He is also skilled at developing with Python, PHP, C#, React, AWS Cloud services, MySQL, PostgreSQL, NoSQL databases, Source Control (GitHub), ASP.net, and data processing in general. Dave has worked on projects for a vast range of businesses and nonprofits, including the US Navy, and he has written several well-regarded computer books.
Lauren is an award-winning producer with a strong background in both digital and linear media and deep experience across multiple genres and platforms. Most recently, Lauren was the Vice President, Short-Form for Lifetime, where she led the creative execution, production and development of branded and original short-form content across the network’s linear and digital platforms. She began her career producing long-form series and specials for ABC, NBC, Bravo, E!, MTV, Lifetime, Food Network, and Cooking Channel.
Aaron is a creative Swiss Army knife, having delivered over 1,000 pieces of content across the fashion, sports, and lifestyle categories. With a range from advertising to editorial content, his clients run the gamut from Nike to McDonald’s, Bayern Munich to NY Rangers, and Paper Magazine to Vanity Fair. Aaron has produced content across 6 continents and can handle full-scale commercial to 1-man-army style productions. Write, direct, produce, edit – he’s done it all. His personal photography can be viewed on his website.
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