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We’re your full-service digital video partner. We provide our proprietary AI-driven data analysis, full production, and strategy to help you grow your business.


Daniel Radcliffe Was Our Receptionist For An Hour

Netflix: 5 Creative Habits With Mark Duplass (Live Action/Animation Combo)

Listerine Case Study (Branded Content)

Bae Or Bail: The #1 Facebook Show (50 million views)

Dinosaur Office (Animation)

Second Chance: The #2 Snapchat Show (80 million views)

Lil Jon W/ Tiny House Nation (Music Video)

Project Sammy's Way (Linear TV Extension)

#LoveIsLove (Socially-Driven Content)


We have run and grown multiple successful media companies and have reached and entertained billions of viewers.

We created the #1 Facebook show (50 million views/episode), the #2 Snapchat show (80 million views), hit YouTube shows (70 million views), successful branded advertising campaigns, and more.

Our Proprietary AI

Combining Computer Vision and Natural Language Processing, our AI will help you beat your competition by telling you...

What Videos To Make

Where To Distribute Them

How Long They Should Be

Which Facial Expressions Work Best

Which Influencers To Cast

...And More

→ See our AI-driven analysis of what works on TikTok.


The Guardian

"Butter Works’ AI provided targeting and guidance that was invaluable as Discovery’s original video team created content that reached and engaged new audiences."

—Fred Graver, VP, Original Video, Discovery

"I am incredibly impressed with Butter Works and their insights powered by AI. Their work has been tremendously helpful for us to create branded content at Velocity, ViacomCBS."

—Dario Spina, Chief Marketing Officer, ViacomCBS Velocity

Paul Greenberg

Paul Greenberg

Chief Executive Officer

Paul is an experienced video, content, and technology leader. As a three-time CEO, President, and General Manager, he has proven success in media: during his role as EVP/GM at A+E Networks, he oversaw the creation of the #1 show on Facebook (50 million views/episode), the #2 show on Snapchat (80 million views), multiple hit shows on YouTube (70 million views), and many successful branded content advertising campaigns, while growing A+E’s overall digital video audience by hundreds of millions of views. Simultaneously, he ran FYI, one of A+E’s cable networks.

Similarly, as CEO of CollegeHumor, he grew traffic by billions of views to make the company the #7 YouTube channel while tripling revenue, and as CEO of Nylon, he grew revenue 150% and digital audience 15x year-over-year.

Prior, Paul was President, Digital, of Time Inc.’s lifestyle brands; President of SFX; EVP/GM of TV Guide Digital; and VP of Business Operations at MTV.com. He began his career as a sports announcer on 1010 WINS in NYC.

You can learn more about Paul and read his blog on his website. Pronouns: He/him/his.

<p>Marc Khuri-Yakub</p>

Marc Khuri-Yakub

Head of Data Science

Marc worked as an opera singer until the pandemic when he enthusiastically transitioned to a more stable career. He completed post-secondary education in Data Science and enjoys applying Machine Learning to his wide array of interests. Favorite projects have included NHL game prediction and audiobook proofing using Natural Language Processing. When he’s not analyzing media trends he enjoys playing with his two small children, experimenting with voice recognition AI, and trying new recipes.

Lauren Wohl

Lauren Wohl

Creative Partner

Lauren is an award-winning producer with a strong background in both digital and linear media and deep experience across multiple genres and platforms. Most recently, Lauren was the Vice President, Short-Form for Lifetime, where she led the creative execution, production and development of branded and original short-form content across the network’s linear and digital platforms. She began her career producing long-form series and specials for ABC, NBC, Bravo, E!, MTV, Lifetime, Food Network, and Cooking Channel.

Aaron Wenck

Aaron Wenck

Creative Partner

Aaron is a creative Swiss Army knife, having delivered over 1,000 pieces of content across the fashion, sports, and lifestyle categories. With a range from advertising to editorial content, his clients run the gamut from Nike to McDonald’s, Bayern Munich to NY Rangers, and Paper Magazine to Vanity Fair. Aaron has produced content across 6 continents and can handle full-scale commercial to 1-man-army style productions. Write, direct, produce, edit – he’s done it all. His personal photography can be viewed on his website.